Adidas MVP China started in Shanghai

Today, the world's leading sports brand Adidas basketball star - the youngest MVP in NBA history - Derek Rose airborne Shanghai, Shanghai World Cup in Nanjing West Road and Xujiahui basketball park with the Chinese basketball brothers full tilt Staged a light invincible speed PK war. Two years after his first visit to Shanghai, Rose visited Shanghai again. Now he has jumped from the rookie year to become the top MVP player. His success not only because of his gifted and passionate love of basketball, but also from his investment in the game on the ego, hard training under the track, as well as respect and love of the fans. In Shanghai, the event, Ross not only to share with his fans in Shanghai all-out effort basketball story, but for every ball bought a new limited edition shoe - the second generation of fans and autograph Ross, on the basketball court but also to show its mettle , For the fans to provide on-site MVP training. Rose is signed by the fans During the trip to China, Rose also recommended to the fans a new generation of adidas for its R & D victory weapon - Rose II boots adizero Rose 2.0. The limited edition of the Chinese line Rose II only 300 pairs, for the red color, on behalf of the Chicago city colors, plus with a basket, black lace. The Rose II officially listed in China in October will have white, gray and black three different colors, Rose on display at the scene all-black color version is one of them. Shanghai fans never lack enthusiasm, but for the NBA superstar from Shanghai's sister city of Chicago is even more fanatical. Where Rose appears, whether it is the New World Department Store in Nanjing West Road or Xujiahui Basketball Park, have become the gathering place for fans today. They use this way to express their welcome to the MVP, which also confirms their passion for basketball. And this is one of Adidas basketball's development goals in China, committed to providing fans with innovative basketball products, while creating more opportunities to learn and interact with the NBA superstar. Rose and fans compete shoelaces As the youngest MVP in NBA history, Rose is known for his quickness on the court, and he is able to run on the court at 32 kilometers an hour, which means he only needs 3.9 seconds to attack from the backcourt to the frontcourt. Therefore, the speed superstar has not forgotten with the fans PK any speed game. MVP and 2 fans put their heads up in the fun game of wearing the Rose II boot shoelace in a game. When you see the MVP like the full tilt into the game like on the court, Jin MVP performance amazed. At this point, the outcome of the game is less important. In the next quick shooting game, Rose is only a small test, they demonstrate its profound basketball skills. Since then the fans seem to be infected with the spirit of MVP, PK game extremely fierce, for the ultimate champion did her best. After the game, Rose awarded the winner, presented his signature version of Ross II boots. At this point, MVP China's Shanghai Railway Station successfully concluded the first event, Rose immediately rushed to Xujiahui Basketball Park, staged with the basketball brothers truly invincible speed war. Rose shoes show adizero Rose 2.0 boots light In 2009 Adidas double D action, Rose as a rookie player to visit China for the first time to select the basketball brothers, after two years, MVP to Shanghai and fans in Xujiahui basketball park once again victory division. In just one hour of interaction with fans, Rose generously teach speed tips on the pitch, the scene to guide small fans how to play faster in the basketball court. According to the relevant field data analysis, Rose in the field of disguise in disguise just 0.2 seconds, its agility to make their opponents unattainable. In a quick offensive game later, Rose played in person, even if the 24-second attack time was modified to 8 seconds, Rose can also easily respond to the scene fans feast for the eyes. MVP also said at the scene, NBA rhythm game more intense than such games, many times also need to complete an attack in a short time. To adapt to such a game, in addition to the focus on the stadium and track under the hard training, a good pair of boots is also crucial. Lightweight boots to some extent to ensure the speed of the track, easy to deal with fast-paced game, and adizero rose series, such as Rose's patron saint. Rose light up the fans Rose and fans photo Jens Meyer, Vice President, Sports Marketing, Adidas China, was very excited to see Rose and the consumer involved. "Adidas is the world's leading sports brand and we've been fully committed to 100% passion Into the basketball career, not only committed to providing the world's top sports stars innovative products, but also committed to the popularity and promotion of youth basketball, we hope that through the arrival of Derrick Rose, drove people to pour into their beloved basketball During exercise, it triggers passion through exercise, goes unreservedly and strives to surpass its own limits. " Shanghai's activities opened the MVP trip to China, followed by Chinese fans will see Rose whirlwind speed swept through Guangzhou and Beijing, witness Rose's invincible, to share Rose's full commitment to basketball and love. Rose on the second generation all-light full-speed adidas adizero Rose 2.0 - MVP China limited edition 300 pairs of Chicago red color Rose show new boots adizero Rose 2.0 Compared to the Rose generation signature shoes - adizero Rose 1.0 and adizero Rose 1.5 share the end of the design, upper innovation, this time as Rose's second generation of orthodox signature shoes adizero Rose 2.0, you can call it a revolution, once "All-Light full speed" revolution. After abandoning the sleek, sleek styling of Rose's signature shoe, adizero Rose 1.0, last season, adizero Rose 2.0 became clear and streamlined. The limited edition version of China's Rose is the second generation of red color, representing the endless heat of Chicago traditional red, with that rich metal brushed texture, so adizero Rose 2.0 uppers Reflect the "Windy City Rose," the speed and passion , But also with a blue and black color lace for fans to do different options. The Rose II, which was officially launched in China in October, will be available in three different color schemes. One of the all-black color matching versions that Rose will present during the trip to China is one of them. Last season, Adidas history, the lightest basketball shoes adizero Crazy Light, Rose in the playoffs "invincible," Chicago to return to the ranks of strong teams. Today, adizero Rose 2.0, Rose's second-generation signature shoe, follows Rose's admiration for speed and design at the adizero Crazy Light, giving it a new interpretation of "All Light and Full Speed". With its new elastic upper drawstring and high-top design, the league's fastest player boasts the lightest signature signature shoe with the comfort and fit ankle protection never seen before. Following the adidas Crazy Light's SPRINT WEB uppers, and mature SPRINT FRAME bearing tray, will be Ross new season full dump full speed protection. SPRINT WEB uppers, the use of precise calculation of the weight of shoes to the lightest, while significantly increase the shoes breathable. The SPRINT FRAME tray also incorporates a freely adjustable, detachable lacing design that provides 360 degrees of all-round protection for the player's ankle during rapid steer, while giving it great agility. This gives adizero Rose 2.0 wearers the most personal comfort protection, whether for speeding Rose or for speed-seeking fans. This time, Rose, who is a friendly messenger in China, has also brought China's limited edition adizero Rose 2.0 to Chinese fans. It is also designed with the cultural elements of Shanghai's sister city of Chicago. As a symbol of the speed of a city, the developed high-speed subway system that Rose will visit Beijing, Shanghai and Guangzhou this time has become their important symbol of the city. So, this Chinese limited edition adizero Rose 2.0, they echoed to choose the same urban symbol of Chicago subway elements. The "L" symbol of the Chicago subway, printed on the heel, and the Chicago subway network map on the insole together present the locality as "the beating heart of Chicago" in front of us. It is accompanied by Rose's growth and basketball, witnessed his trick of becoming a superstar, it also represents Rose's deep feelings for the wind city, as well as a cultural exchange for Chinese fans. Rose second generation in October there are a variety of color matching Listing Date: October 2011 Retail Price: 1180RMB About Adidas basketball For more than 60 years, Adidas has been dedicated to providing innovative products to the world's top sports stars. In the United States, basketball superstars that include Adidas products include: Derrick Rose, Dwight Howard, Candice Parker, Tim Duncan, and Chauncey Billups. April 11, 2006, Adidas and the American Basketball Association signed a 11-year global cooperation agreement, designated Adidas as NBA, WNBA and NBA Development League official jersey supplier of three events.

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