Wan watch world exclusive interview with watch culture scholar Bai Yinze, previous interview Content review: EDIT: White teacher How many times have you participated in the Basel Watch Fair so far? Compared to the past, do you think there is no difference between this place? White: This is my fourth year in Basel Watch Fair. My feeling for this session is not much change. Compared to the previous major brands launched the style, creative disruptive, super-complicated watch this year is indeed a little less. However, as a whole this year, the market is still very dynamic, and everyone is simmering with a sell list. There is also through the data, there are 150,000 people visited this year, about 4,000 media coverage, all broke the previous record. Chinese media and visitors have increased a lot. Edit : Do you think this year's Basel Watch Fair compared to previous years, what is the difference? White: From the overall layout, the biggest change in the Basel watch fair this year is that Patek Philippe has opened a brand new exhibition hall, which is also the 175th anniversary of Patek Philippe this year. Another is Harry Winston, who was still at 1.1 last year. Swarths also made its debut this year at Hall 1.0, this year because of its acquisition of jewelry business. The original 1.1 position by the world-renowned top jewelry brand Graff (Graff) replacement, Graff (Graff) this year is the introduction of 55 million US dollars diamond color quartz watch , yes, quartz watch . EDIT: Through this year's show, what do you think the watch trends in the coming year are? White: decorative artistic expression has become increasingly evident in the watch, whether it is mentioned in front of 55 million dollars Graf (Graff) diamond watch or jewelry independent watch brand Christophe Claret's complicated female table MARGOT, are Proved jewelry and watch more and more closely linked, women's watches, jewelry watches have a strong upward trend. Future trends must be more attention to the decorative, but will not diminish their function, but independent watchmaking brand Christophe Claret's MARGOT jewelry but has 751 parts. Decorative and sometimes functional creativity and play, it will make a function more creative, fun and attractive. Edit: This year the major brands introduced a lot more than in previous years, there is no big bright spot worth sharing? White: The new models introduced this year are all right. The eye-catching watches that make the appearance of so many watches are often the latest in sophisticated watches. For example, we often talk about the complex technology, very creative and design breakthrough there are many "big watch" from this year's major brand launch of the new point of view, at least compared to last year less. What is the reason, it is affected by the world economy and the Chinese market. Nearly a year or two, the high-end high-priced watch sales really cold, so the major brands have been made after the market feedback strategy adjustment, optimizing the product mix. And some similar Mido , Tissot , Amy and other mid-range brands began to exert force, the new table is also very impact. Longines replica watch 1927 equestrian pocket watch this year, very good, romantic elegance handed down equestrian Longines also fit its brand spirit, this elegant equestrian engraved watch must sell, there is Breguet this year's new 5377PT ultra-thin Tourbillon and 3797 Tourbillon perpetual calendar watch. In addition to Breguet technically hard, very good at the table crafted. Such as the dial on the dial engraving machine Breguet patterns and decorative patterns, the classic movement on the movement, very much admirable Breguet carving can have such delicate carving techniques. There Jacques Dro year horse table and bird sound three questioning table, said the decoration alone, not only on the dial display the exquisite gold craft, lifelike pegasus and warm and moving birds, the back of the table is also great Look good, this year introduced a variety of watches will be placed Tuo also according to the meaning of different styles of dial made a variety of carving, and even the "hollow" Golden Eagle modeling Tuo Tuo concept. Edit: In recent years, some luxury fashion giants or jewelry giant began to get involved in watch industry, do you think this has no impact on the traditional watch brand? White: fashion luxury giants such as Hermès , Chanel , Louis Vuitton, etc., because of their previous strength, coupled with the influence of its brand deposition, and in recent years indeed invested tremendous amount of time and watch module, in professional watchmaking No exaggeration on the subject has long gone beyond a lot of professional watchmaking factory. The performance of these brands of watches and clocks department has long been the core of the company, the future will certainly be greater changes, they have been integrating professional watch production department. Chanel J12 is fire for many years still no cooling trend. They have the creative advantage, and the evolution of watch evolution will certainly pay more attention to decorative, of course, function will not be weakened. In the big trend, technical updates are relatively weakening while decorative ones are increasing. EDIT: After the show, what is your greatest feeling? White: The biggest feeling: watch industry is very pragmatic. After all, is a small industry, not so much extravagance and waste, at the same time watch this product is not about the national economy and the people's livelihood, but people's decoration and timing tools, economic changes will have an impact. For example, the Chinese market, which had a strong upward trend, had a serious impact on the Swiss watch industry. The future, the producer and the user, we will adjust.