Not only are champions and record-holders eager to exceed their limits, every athlete in his daily life is also striving to surpass himself, achieve his set goals, and reap the great moment of his own. This is the idea behind Nike's "Living Out Your Great" campaign. In this world-wide spotlight on the special moments of the top athletes, it delivers a powerful message inspiring anyone who wants to make a breakthrough in the sport. At the heart of the event is a short video entitled Live Your Great, which will air on Greater China on July 27 via social media, online channels and television. In the meantime, great social media tags will also trigger # # to get a great deal of insight into how athletes around the world live out their own. July 28, the film will be broadcast on television. While Living Out Your Great is designed to inspire everyone to achieve their personal goals, Nike + Running, Nike + Basketball, Nike + Training, and Nike + Fuelband are self portraits of ordinary portraits all over the world The tools of measurement also inspire them to work harder and harder. Nike + digital system has more than 8.5 million members worldwide. Nike inspires people with Nike + creating a series of sporting tasks. For example, by setting the "Greatness is Ours" mission, Nike + plans to make August 12 the largest amount of recorded data ever. In the meantime, completing the quest also paves the way for one's own city in a "great city." Those involved will be encouraged to share these activities and achievements they place on social media, and these will also be displayed on Nike + Fuelstream, a dynamic platform that supports image uploads and user experience exchanges. Nike's microblogging channels @JustDoIt, @niketraining, @nikerunning, @ nikebasketball, @ nikewomen will also join to help stimulate and drive users to their greatness by encouraging users to respond and interact with these accounts. The core platform for the event is nike.com.cn - a network of places where you can share advances and successes and help each athlete make progress with a set of tools and digital services that are pre-set. Find Your Greatness Film Short Film "Live Your Great" The film shows scenes of training, playing and racing for sport fans from everyday life around the world. The main theme of these scenes is "London" in all locations. The first sporting event to come to light is the London Gym, where a man makes a sit-in during exercise and then switches to a place in South Africa called East London, where rugby is being held. A boy Break through the defense of their more powerful opponents. In Little London, Jamaica, a female boxer wears boxing gloves practicing with exquisite skill and accuracy. In London, Ohio, the shots narrowed to focus on a young baseball player who, after catching the ball and throwing it to the first base, worked seamlessly between the two movements. Although each athlete has its own distinct goals and accomplishments, they are all linked by the idea of ​​a "greatness for what they mean." "The core idea behind" living out your greatness "is simple enough to inspire and motivate athletes in everyday life around the world to celebrate, participate in and enjoy the fun of staying true to their sport," Nike Brand Design and Communication Greg Hoffman, vice president, said: "Nike's co-founder Bill Bowerman said, 'You're an athlete as long as you have a body,' and for all athletes That's really a very interesting idea, because we are going to greet a great sports event this summer. " As the story of the athletes is narrated one by one, the narration of the film enlighten us: Great not only exists for the super sports stars, it is actually the innate part that every one of us can expect and achieve. Whether it's the first time to complete a marathon in London or Canada, or a Muslim women's soccer team celebrating a victory over the London College Football Stadium in Qatar or crossing the Arizona triathlon in the first triathlon, Lake Havasu under the London Bridge. In fact, there is no fixed definition of the great, it is a belief in the heart, every athlete can rely on this belief to achieve personal achievements and create self-wonderful. With the film gradually into orgasm, the picture from the little girl in her home front yard practice slipped over the scene gradually transition to the little boy is on the springboard brewing in his significance of the first high jump dive, these pictures let us feel the look It is like the power of ordinary life scenes. As the boy made a great leap, the video came to a close.