361 ° sports brand released Asian Games autumn new products strategy

"Asia more than once loved" Asian Games slogan Recently, 361 ° Asian Games strategic conference held in Guangzhou. 361 ° enabled the Asian Games' slogan of "more love in Asia" to formally kick off the 361 ° Asian Games strategy and contribute the energy that a big country should have for hosting a passionate and colorful Asian event. In 2008 November, 361 ° breakthrough, the successful signing of the Guangzhou Asian Games Organizing Committee, becoming the 2010 Guangzhou Asian Games senior partner, which is also the national sports brand for the first time in a large intercontinental competition venue. In March this year, 361 ° took the lead and became the official sponsor of the Olympic Council of Asia. It is currently the only sports brand in China that has contracted only the top continental intercontinental events and is also the official sponsor of the Olympic Council of Asia. This not only reflects the 361 ° internationalization of the brand determination, but also demonstrates the 361 ° as the leader of national sports brand strength. 361 ° President and Managing Director Ding Wu said at this press conference: "For 361 °, under the leadership of the Asian Games slogan of" Passion Festival and Harmonious Asia ", we have successively become China's national modern pentathlon team, China National Iron Man Triathlon team, China National Cycling Team, the Chinese national team curling team and many other Chinese team's official sponsor, but also Malaysia, the Philippines and other Asian countries, the official partner of the Olympic Committee.At the same time, as the Guangzhou 2010 Asian Games The only senior partner in sporting apparel and the official sponsor of the Olympic Council of Asia put forward higher requirements on our design, research and development, production and logistics. To this end, we have united the association of Chinese clothing [7.51 -3.72%] , Join hands with one of the best teams in the field of sportswear design in the world - the United States KDU team, to build 42 professional events and equipment for this Asian Games; and jointly with the Asian Games Organizing Committee for the Asian Games torch bearers, volunteers, officials and referees The staff provided a series of equipment of high quality and high cultural value added. "

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