Packaging Design Competition: Collisions and Passions of Three Concepts

The “2009 China Packaging Arts Contest” held in Wuxi attracted more than 100 colleges and universities from all over the country. In the second floor exhibition hall, students from various institutions exhibited their own packaging designs. In the hallway of the pavilion, the teachers and students of the college launched active and enthusiastic exchanges.

The fusion of traditional culture and modernity
The School of Modern Art of Jianghan University has exhibited 18 entries, focusing on the packaging of wine and pastry products. In the 18 exhibition works, the adoption and application of traditional elements are highlighted. One of the entries, combined with the traditional culture and the modern wine culture form, integrates the jade husk, which can represent our country's traditional culture, into the wine packaging, making the entire packaging look like a rectangular jade husk, full of antique taste. Another entry in Jianghan University, “Huaiyin Clay Sculpture”, uses traditional hand-painting techniques to create a vivid image of the Zodiac mud sculpture. According to the introduction of the team led by Yang, this work has been used as a gift from Jianghan University. Development. Ms. Yang also said that the college began preparations for the competition as early as mid-February. The school first selected the outstanding works in the interior and then provided it to the main committee of the contest. “The award is not our goal. It is mainly to learn about it. Refer to the peer package design education concept."

Green concept
Green and green packaging has always been a hot topic in the field of printing and packaging. It is a trend and trend of the development of the industry. In the Wuxi Packaging Design Competition, many of the works designed by students reflect the green theme of packaging. For example, some schools have designed the bottle packaging so that they can be used for decoration. The twelve exhibited works of Zhejiang Textile and Apparel Institute emphasize the role of technology application in environmental protection as a whole. The number of students who came to the university is the highest in terms of number. According to Professor Liu, who led the team, the concept of green packaging is forward-looking, but whether it can be adopted in practice is still a top priority.

Practicality instead of excessive packaging
A dozen or so table tennis balls were neatly placed on the exhibition stage. The author saw that the external packaging used was only a little plastic film and paper, but the overall appearance was simple and generous. This entry was provided by the Hanshan Teachers College in Chaozhou City, Guangdong Province. The team leader, Huang, introduced that the packaging works designed by them are very practical. Many companies place undue emphasis on visual effects, but the vision is not the only package. Rising production costs, rising logistics costs, taking up warehouse space, etc., while saving is the design philosophy advocated by the college.

Walking through the corridors of the long exhibition area, we often see teachers and students of many colleges and universities gather together to discuss each other's works and design concepts. Although the concept of each institution is different, it reflects the trend of future packaging development. Seek common ground and discuss differences in their packaging concepts. In this packaging design competition, the colliding ideas of various institutions have a common feature. They all show the concept of packaging, the traditional and modern, China and the West, green and environmental protection, practicality and conservation, Behind this concept, it is deeply influenced by marketization.