Baidu announces that it has invested hundreds of millions to support developers ’application growth fund (VC302)

On April 18th, at the 6th Baidu Alliance Summit, Baidu announced that it would invest hundreds of millions of yuan to set up a Baidu application growth fund to pay users for high-quality applications and support developers to further develop high-quality applications. If the applications to join Baidu's open platform are rich enough, and the enthusiasm of netizens to participate and use it is high enough, this application growth fund will be "uncapped."
Tian Xiaomeng, a product architect at Baidu, said that this fund is open to all partners who participate in Baidu ’s open platform. It is measured by the number of times the application is used, and rewards developers to a certain extent. The so-called cooperation is to participate and the user to use is to gain. Baidu hopes to "end the era of free work for developers at home and abroad" through this move, and strive to enable developers to realize the return of revenue based on Baidu's open platform for cooperation and inject momentum into their continuous innovation.
Some popular Baidu open platform applications, such as "Beva Children's Songs" and "JJ Landlord", are expected to receive tens of thousands of yuan or even hundreds of thousands of fund rewards from the Baidu Application Growth Fund every month. The Baidu application open platform has been online for trial operation since September 2010. Up to now, 23,000 partners have been contacted, and about 20,000 application submissions have been received, of which nearly 10,000 applications have been reviewed and launched; the total daily experience of total online applications Reached more than 42 million, the total application experience has exceeded 2.5 billion person-times.
Due to the huge traffic entrance effect of Baidu, application developers who joined Baidu's open platform early have achieved rapid user growth and brand effect. Taking PPTV as an example, PPTV was one of the early companies that joined the Baidu application open platform. According to statistics, after joining the Baidu application open platform, the traffic of PPTV skyrocketed by 600% compared with before, and continued to show an upward trend. The effect can be described as immediate. Since Beverly Children's Song joined Baidu's open platform in March 2011, its traffic has increased by 1200%.
Baidu Application Growth Fund, for developers, the most important significance is that a substantial connection is established between the increased traffic and their income.
It is worth noting that for developers, in addition to Baidu App Growth Fund, they also have multiple channels to obtain other benefits. According to reports, Baidu has launched a number of revenue models such as fee-sharing app sharing, value-added app fee sharing, and free app donation to help developers better benefit.
Tian Xiaomeng said that the process for developers to apply to join the Baidu application open platform is very simple: first, register as a developer, second create an application, third submit for review, and the fourth review passes. After the four steps are completely passed, the developer enters the Baidu application open platform. Not only can the Baidu open platform promote the products developed by itself, but also immediately get the opportunity to share various benefits.
According to Baidu CEO Li Yanhong, at present, the Chinese Internet is far more prosperous than the US Internet, but the most needed in this market is innovation. Baidu launched an open platform, hoping to provide a booster for the emergence of more innovations to help more entrepreneurs and developers benefit from and develop from innovation.
It is expected that with the support of Baidu's hundreds of millions of scale application growth fund, more independent small and medium-sized development institutions and individuals will benefit from Baidu's open platform, and it will encourage more excellent innovations from the bottom of the industry , Triggering a new wave of entrepreneurial innovation in China's Internet industry.
The above information source "Venture Investment" is authorized by the China Venture Capital Research Institute (CVCRI) to publish it. All rights reserved. Please indicate the source when reprinting. For more information, please click download to view all articles.
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